The Bank’s Marketing Gamification to Boost up Sales Performance of Mobile Payment
This bank client upholds the underlying philosophy as “Customer Foremost, Service First”, keeping creating more values in customers’ wealth as well as their entrusting. What’s more, it always calls for high-standard planning for each promotional activity. Once in the circumstance of limited resources and time, SYSTEX assisted this client in adapting “Cloud Digital Marketing Platform”. After the transaction of mobile payment was completed, the game “Lucky Red Envelope Draw” was pulled in. It induced consumers to turn to mobile payment whereas corresponding to the upcoming Chinese New Year in the meantime. Moreover, this project could be constructed in a short time with convenient management. With minimal manpower and marketing costs, substantial transaction volume of mobile payment was able to be achieved. Not only did consumers experience the convenience of mobile payment, but the bank increased the recognition of its brand image.