Retail and Logistics

A Large Department Store in Taiwan Created New Experience of Store Marketing with hks+iBeacon

A specific large department store in Taiwan inputted a big amount of budget in off-line marketing campaigns at the store every year, in the hope of increasing the length of consumers’ stay and boost up purchase intentions. And yet, the derivative giveaways couldn’t be controlled effectively and poor exchanging problems emerged. SYSTEX introduced the marketing module combining mobile preferential app “hks”, featuring SYSTEX’s self-developed Location-Based Service (LBS), with iBeacon into the store for location marketing. Precise advertisement releases appealed consumers to enjoy better shopping experience so as to extend their staying time and push up the shopping intentions and gift exchanging efficiency. The promotional pattern of store in department store successfully led the trend, turning into the best example of integrating the real and virtual retail channels.