Retail and Logistics

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    A Large Department Store in Taiwan Created New Experience of Store Marketing with hks+iBeacon

    A specific large department store in Taiwan inputted a big amount of budget in off-line marketing campaigns at the store every year, in the hope of increasing the length of consumers’ stay and boost up purchase intentions. And yet, the derivative giveaways couldn’t be controlled effectively and poor exchanging problems emerged. SYSTEX introduced the marketing module combining mobile preferential app “hks”, featuring SYSTEX’s self-developed Location-Based Service (LBS), with iBeacon into the store for location marketing. Precise advertisement releases appealed consumers to enjoy better shopping experience so as to extend their staying time and push up the shopping intentions and gift exchanging efficiency. The promotional pattern of store in department store successfully led the trend, turning into the best example of integrating the real and virtual retail channels.
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    “Integration Service of Cross-Industrial Channels” to Create Multi-Wins Digital Marketing

    This client, an automobile dealer, attempted to get closer to car owners and to reach out potential customers with apps. However, the results fell short of their expectations. After deeply understanding the client’s needs, SYSTEX suggested combining “hks”, a mobile preferential app independently developed by SYSTEX tying with Location-Based Service (LBS), with the client’s apps, and further increased customized marketing campaigns according customers’ demand. Meanwhile, the Instant Positioning Service based on LBS of hks could promptly search for preferential information nearby, raising users’ desire to download the app. As for VIP car owners, the app could provide special offers, making VIP customers feel respected and honored. SYSTEX offered the channel integration of cross-industries, enabling car owners to experience the convenience of the app. In addition, the dealer gained satisfaction and loyalty from car owners whereas the retailer attracted more customers. The multi-wins ecosystem management became a successful example of SYSTEX’s digital marketing.